Corporate Strategy Essay Example | Topics and Well Written Essays - 2500 words - 2

Corporate Strategy - Essay Example .W.O.T analysis shows the internal strengths and weaknesses of the company and the external opportunities and threats in conjunction to the environment in which the company operates (Stimpson Peter,Farquharson Alastair, 2010). Primarily, Dyson Private Ltd.’s main internal strengths of are its human resource of the company, which consists of highly professional fleet of engineers and scientists including Sir James Dyson himself. Secondly, the company has an edge as a resultant of the cost saving which was achieved when the operations such as an introduction of a manufacturing assemblies being established in Malaysia, most significant strength of the company lies with the quality of products it offers to its customers. On the contrary, the weaknesses associated with Dyson Pvt. Ltd. are the remoteness of its operation in Malaysia that is the cost of transport incurred and the communication problems in Malaysian corporate culture restricting effective communication. Moreover, the external factors resulting in future opportunities and hence success for the company is the potential of customers in the global market for its promising products, similarly the continuous research and development of new prototypes and designs. External threat for Dyson Private Limited is mainly the competition from the home country and foreign countries, the main competitors for Dyson vacuum cleaners are Kerstar (Kerstar, 2014), which also like Dyson Co provides a large range of vacuum cleaners with alternative variations, such as dry vacuum cleaners, wet and dry dwarf vacuum cleaners, industrial vacuum cleaners, carpet vacuum cleaners and others. However, Kerstar’s pricing strategy is penetration pricing strategy, as per renowned UK ranker website (Brandes, Werner, 2014), Dyson Pvt. Ltd. ranks number 1, and for this reason, Kerstar uses this pricing strategy. Another major competitor confronted by Dyson Private Limited is the Big Brute Co (Big Brute, 2004). Big Brute Co. of fers a wide