Broadcasting And Programing :: essays research papers

Broadcasting and ProgramingSteiners ModelSteiners model on programming preferences and transmit preferences tries toshow how plazas come to the conclusion of what programming to show. This modelgoes on the assumption that broadcasters will go after the largest audiencepossible.Going on the study given about this hypothetical situation, we can predictwhat each of the four stations in this market will show.There are three discrete audience preferences. The first groups of 1200 viewershas a first programming preference of situation comedys and a assist choice of soaps. Thesecond group numbers 900 viewers and would take nabs first and soaps second. Thethird group, cholecalciferol viewers, likes soaps first and sitcoms and their second choice.This model says that the audience will watch their first choice first and thenthe second choice, and only is their first choice is not available.Lets say that the Federal Communications Commission licenses station A in theirmarket. Looking at the viewer preferences, station A would start to broadcastsoaps. By show soaps, it would capture a market of 2600 viewers. All viewerswould watch because soaps is their first choice or it is their second choice buttheir first is not available.The FCC then offers a license to station B. After examining the audience sizes,stations B also starts to show soaps. By programming to this audience, it splitsthe soaps market with station A and some(prenominal) of them have 1300 viewers.Station B does not pick another programming because no other choice can offermore than 1300 viewers.When the FCC offers a license to station C, things will definitely change inthis market. Station C sees the biggest audience available is the sitcom marketwith 1200 viewers.But when station C takes that 1200 viewers from the soap audience which holdsitcoms as their first choice, station A and B will both drop to 700 viewers.They now have to make a decision. Both can find larger markets elsewhere.One station, and it does not matter which one, will switch to cop shows. Forthis hypothetical, station B would choose cops for 900 viewers.Station A, who still is showing soaps, now only has 500 viewers. It does notlike that, so it starts to show sitcoms. Audience 3, with 500 viewers, now iswatching sitcoms because there are no soaps out there. Station A and C are bothshowing sitcoms and are splitting a viewer audience of 1700 for 850 each.Now that the viewers are confused about what station is showing what, the FCCoffers a fourth license to station D.