Marketing A New Product Essay

CheapTees, Inc. is a small manufacturing concern committed to the harvest-tideion of prime(prenominal) t-shirts at reasonable prices. Part of the merchandiseing strategy is to enter the Christmas givea ways segment of the market by fling products to firms needing quality items, which are to be given away to treasured customers and colleagues or partners.As the recipients of the gifts are considered genuinely important from the firms viewpoint, it is essential that the product offered be of superior quality plainly at an affordable price. According to website of BigStitches.com, the prospects for the garment industry seem very bright, as in 2002, when there was a registered increase of 16% in nationwide apparel sales over the previous year.Statement of penuryThe company is aware that many firms need to give Christmas gifts to its precious clients and colleagues during this most joyful season, and as such, it is the terminal of this company to focus on its new product, a t-shirt called CheepTees. On the average, a medium-sized firm spends close to USD10, 000 in Christmas gifts alone. The company hopes to service this need to save firms from the usual headache and discomfort in foothold of shopping for these gifts and going to the process of wrapping them before giving them away.DemographicsDemographics are the characteristics of pass group, organization, specific market or national populations, such as souls between the ages of 18 and 25. For this particular product, demographics play an important social occasion in marketing and advertising (McConnon, 2006). Statistics related to lifestyle habits, education and health are important in marketing this product and just as important in trying to market this product to a specific generation, like for instance, the youth.Thus, it is important that the specific target group be spelled out clearly as well as the geographic marketing area to which they belong. There is a need to get the trump data, so the la test and most recent ones must be consulted in order to make a proper marketing strategy (Social/Economic/Demographic Statistics for Marketing).MarketingMarketing people can work their way through these websites and get a good glimpse of competitors. Since there is a proliferation of T-shirts in the market, this product must have a rummy quality all its own. For instance, the designs pull up stakes be handmake and made according to the clients specifications.The company shall as well look into some marketing upgrade. The company will focus strictly on messages that tell customers clearly about the products and services and how customers can benefit from utilize them. The company shall concentrate its advertising on specific feature/benefit premise. The company shall take the unique feature that it is handpainted with the customers personal taste in design.Selling Methods and ChannelsAs the customers change, so have the ways companies get their attention. Customers are unique ind ividuals and the company knows how to target and spend only on media that will nettle potential prospects. The company will use smart advertising where it shall carefully craft marketing messages for individual customer types, speaking of the features and benefits in terms that each customer profile would appreciate.Direct mail works, but so do other focused methods like telemarketing. Customers demand convenience, price, access and selection. That is why, the company will also venture into Internet marketing in the future.