Case Study 4 (Business Intelligence ) Essay Example | Topics and Well Written Essays - 500 words

Case take on 4 (Business Intelligence ) - Essay ExampleSimilarly, trends and subsequent strategies can be developed for customers using fivefold contact channels like call centers, website or mobile internet (Freeland 2003, p. 105). One such governing body doing exemplary work in this regard is Ebay- worlds largest online marketplace which also uses information systems to pull back and retain customers and has developed technology enabled customer relationship management tools. Question 2 Cross merchandising is a sales technique where suggestions and recommendations to a customer are made based on his former purchase, recorded preferences and other details. Use of data mining is of paramount importance in cross marketing technique undertaken by 1-800-Flowers. Related product or service can altogether be recommended only when previously recorded customer taste and preference is available and which matches the expectation of the customer. For instance, a customer who purchases a specific kind of flowers regularly from 1-800-Flowers can be reminded of latest offers and related product and services in flowers section.