Optical Distortion Essay Example for Free

Optical Distortion EssayWhat is the best pricing policy for Optical Distortion, Inc. (ODI) so its intersection displace penetrate the market with sustainable parting? Company ODI manufactures and market contact lens for chicken that could partially blind the chicken thus thwart chickens from cannibalism behaviors toward each other, a problem that was traditionally solved by debeaking. Competition Primary- The ware is revolutionary at the time, plus ODI secured an exclusive contract with the suppliers for the contacts material.As such(prenominal), we expect no other firms would product the same product to compete with ODI in the short term. Secondary- Traditionally, debeaking is the method to solve the cannibalism problem among chickens. The labor represent of debeaking is about the same as the cost of contact lens installation. Nevertheless, contact lens provides other pull aheads comp bed to debeaking such as further lowering the mortality rate of chicken caused by canni balism, reducing the feed consumption, and make no minus effects to the productivity of a chicken.Customer In order to substantiate the benefit of ODIs product, a chicken enkindle needs to have at least 10,000 or much chickens. Such farms comprise of 3% of total US chicken farm. From exhibit 3, California has 592 farms with flock sizing of 20,000 or more than in 1969. Segmentation From the geographic perspective, California, North Carolina, and Georgia are the bulkyst markets in the U. S. minded(p) that ODI only has $200,000 initial capital and only four people work part time for the project, ODI should concentrate on on the California market at least for the beginning.From the farm size perspective, the size of a chicken farm can be categorized as small farm, which has 10,000 or fewer chicken, medium farms, which has 10,000 to 50,000 chicken, and large farms, which contain over 50,000 chickens. Targeting ODI should focus on large farms first then medium farms. Small farms a re not ODIs target because they are not economically feasible for ODIs products.Focusing on large farms has several benefits first, large farms has much greater potential benefits to use ODIs products due to the deliverance of scale, the substantial financial incentives will make the persuasions to use ODIs products much easier. Second, the owners of large farms are more likely to be entrepreneurial minded and are more open to adopt new and overbold technologies/products. Third, if large farms start to use ODIs products, smaller farms may be attracted to follow these large farms steps.Fourth, consider the extremely limited sales force of ODI in the initial phrase, focusing on large farms can bring more contributions for the company. Positioning For owners of chicken farms with more than 10,000 birds in California, ODIs product can successfully reduces the morality rate of chicken due to cannibalism and lower the feed consumption of chickens without the negative effects that result in loss in egg productions, exemplified by this revolutionary products that underwent numerous trials and testings. P Analysis Of the 4 Ps, the most relevant one is the pricing strategy for ODI because it will promptly impact the penetration rate and positioning of the new product. Price- Based on the information provided in the case, we can derive the potential benefit of using ODIs contact lens versus traditional debeaking method.